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Free shippingOn all orders over $150
Easy returns30-day returns on all orders
Better Fit. Better fabric.
Flannel Done Right
Time to gear up for Fall
Flannel ShirtsGuaranteed For Life
Premium Portuguese Cotton
Amazingly soft 100% cotton from the flannel weaving capital of the world
Built To Last
Reinforced seams, durable buttons, and thoughtfully matched plaids ensure every detail is designed for lasting wear.
Fits Just Right
Not too boxy and not too slim. A perfectly balanced fit for everyday wearability.
Our Hidden Signature
Every flannel features a hidden nature scene inside the cuffs. Visible when you want it, hidden when you don't.
Premium Portuguese Cotton
Amazingly soft 100% cotton from the flannel weaving capital of the world
Fits Just Right
Not too boxy and not too slim. A perfectly balanced fit for everyday wearability.
Built To Last
Reinforced seams, durable buttons, and thoughtfully matched plaids ensure every detail is designed for lasting wear.
Our Hidden Signature
Every flannel features a hidden nature scene inside the cuffs. Visible when you want it, hidden when you don't.
Men's Best Sellers
Our Most Loved Styles
Quick view
Midweight\ \ Every Day Flannel\ \ Autumn Red\ \ $99.00
(388 Reviews)
New
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Sequoia Jacket\ \ Tobacco Brown\ \ $199.00
(29 Reviews)
Best Seller
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Midweight\ \ Every Day Flannel\ \ Portsmouth Blue Heather\ \ $124.00
(388 Reviews)
Best Seller
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Midweight\ \ Cascade Flannel\ \ Charcoal Grey\ \ $139.00
(243 Reviews)
Women's Best Sellers
Our Most Loved Styles
Quick view
Heavyweight\ \ Fireside Flannel\ \ Primrose Green\ \ $164.00
(159 Reviews)
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Stinson Jacket\ \ Pine Green\ \ $199.00
(2 Reviews)
Quick view
Mid-Heavy\ \ Every Day Elite Flannel\ \ Lighthouse White\ \ $139.00
(163 Reviews)
Quick view
Headlands Sherpa Shacket\ \ Almond Tan\ \ $199.00
(4 Reviews)
small by design
Quality never goes out of style.
We aren't trying to make more clothing, we're trying to make fewer, better pieces that you’ll wear for life. As a small team of two, we've spent the last 15 years obsessing over every detail to build small-batch American classics that inspire a life well-lived outdoors.
Journal
The Plaid Handbook
A deep dive into the history of plaid, and how we design our own.
Field Notes
Craft Meets Craft
A conversation with acclaimed chef Matthew Kammerer on craftsmanship, detail, and life on the Northern California coast.
New For Fall
The Sequoia Chore Coat
Our flannel philosophy, in outerwear form. Versatile, comfortable and only gets better with time.
Northern California · Est. 2010
A small American brand that actually answers the phone.
We're a small team based in Northern California, and we are more than happy to help in any way we can to make your shopping experience as smooth as possible. We are not a call center, not a chatbot. If something's wrong with your order, you talk to a real person who can actually help.
Call·(707) 506-0532 Email·support@pladra.com
Lifetime guarantee
Free exchanges
Ships from California
Visit us in person at our flagship shop in Mill Valley, CA
What people are saying
5,000+ five-star reviews.
Beautiful flannels! Amazing quality! You won’t be disappointed! I have about twenty of their flannels and it’s the only brand I will ever buy. 10/10
★★★★★
Absolutely drop-dead gorgeous quality, artistry, & originality. These Pladra flannels are the softest & warmest flannels on the planet. I am enamored and basically live in them.
Ilana S.
★★★★★
This brand makes soft, ultra high quality clothing that’s made to last. I now have 6 of their shirts and I can’t seem to decide which is my favorite.
Toby G.
★★★★★
The product is phenomenal, and the shipping and service were on point. Give them a try and you will not be disappointed. The fit of my shirt was absolutely perfect.
Ben S.
Lifetime GuaranteeWe stand behind every stitch
Free Exchanges & Returns30-day, hassle free
Fast ShippingFrom our California warehouse
5,000+ Five-Star ReviewsReal customers, real flannels
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